Vizner Borel: Denner campaign to amaze
With a new poster campaign for Denner, Vizner Borel aims to open the eyes of existing and potential Denner customers and show them just how much value they get for their money at Denner.
According to the press release, seven different images of astonished people looking into a Denner carrier bag are intended to draw attention to the price-performance ratio in a surprising way. This is one of the reasons why the retailer is "One for all".
Responsible at Denner: Petra Gayko (Head of Marketing Communications, overall responsibility), Sabine Gassmann (Project Manager Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), John Leuppi, Guillaume Borel (text/concept), Gian Maurizio (art direction), Andrea Vizzarro (consulting), Markus Binggeli (strategy), Scheffold.Vizner (photography/image editing).
