Last but not least: Who has the longest distance?

The study shows, for example, that men love news sites such as Blick.ch and 20min.ch, while women are more attracted to search services such as Search.ch, Local.ch and Homegate.ch (Werbewoche.ch reported). It's a prankster who draws gender-related conclusions from this. But someone has to deal with the really relevant issues ("My ladyboy is not allowed in Switzerland", "Our daddy is starving us!", "We are Germans: we will be deported"), while the fairer sex are preoccupied with trivialities such as finding accommodation and restaurants.

Blick am Abend interpreted the study further and noted in its Monday edition: "Blick.ch remains No. 1". The portal is "by far the most visited Internet news portal in German-speaking Switzerland".

"Over 1.5 million users surf Blick.ch every month." That doesn't just sound impressive, it actually is. Almost a little frightening, because according to the study, these are "unique users", i.e. not page views or similar kindergarten. More than one in five people in Switzerland visit Blick.ch at least once a month - babies and German deportation candidates included. A free newspaper that reports this fact - you can feel sorry for Kurt Imhof!

Even more impressive is the fact that another "Internet news portal" tops this. Namely 20min.ch. According to the study, the site not only recorded 30,000 more monthly visitors, but also grew twice as much as Blick.ch compared to the previous year. The latter also applies in terms of daily and weekly reach, even if the Ringier portal is (still?) ahead.

Unfortunately, Werbewoche.ch cannot keep up. But experience shows that we reach our target group - media professionals and advertisers - quite well. Of course, this is not Allusion be. (hae)