Publicis celebrates 15 years of innovation with Cumulus
To mark the 15th anniversary of the Migros customer loyalty program, Publicis has revamped the distribution of the Cumulus magazine. Changes have also been made to the magazine itself.
The central innovation is the way in which Cumulus vouchers can be used: Under the "Cumulus-Extra" label, it is now possible to redeem vouchers at partner companies within and outside the Migros "family". The value of the vouchers is multiplied - for example, a 20-franc voucher can be worth 150 francs when redeemed at Edelweiss Air.
Changes have also been made to the Cumulus magazine: It now appears in A5 format. In terms of content, the focus is on the numerous Cumulus experience offers and program communication. Consequently, Migros now refers to it as the Cumulus experience magazine, the agency said in a press release on Thursday. The previous coupon booklet, in which all advantage coupons were summarized, has been replaced by loose coupon sheets. This is intended to increase flexibility and reduce costs.
The long-standing Cumulus agency Publicis was once again entrusted with the communicative implementation of the innovations.
Responsible at Migros: Benedikt Zumsteg (Division Manager Cumulus), Bettina Weber (Project Manager Cumulus), Lisa Moser (Project Manager Cumulus), Alexandra Brunner (Project Manager Cumulus), Christa Weidmann (Junior Project Manager Cumulus), Paula Leutert (Junior Project Manager Cumulus). Responsible at Publicis: Karin Lang, Dolores Baeza, Andrea Bruggmann and Maria Gąsieniec (consulting), Roger Rüegger, (CD). Jens Behmann, Marvin Hugentobler (Art Direction), Oliver Gisi, Stefan Cramer (Text), Adrian Häni (Head of DTP), Samuel Bollow, Tanja Güntert and Flavia Hänni (DTP). Production: Silvana Althaus
