Webguerillas and Feldschlösschen are looking for sports experts

The agency designed a sports quiz and a betting game against celebrities. Sports experts prove their knowledge in a quiz on the subject of sports and compete against celebrities such as Köbi Kuhn or Roman Josi in a betting game on the soccer and ice hockey championships. For correct quiz answers or the right game tips, participants receive crown corks credited to their account. The more crown corks a player has in his account, the higher his chances of winning the main prize. In addition, sports fans can exchange their crown corks for non-cash prizes at any time. Those who want to share their expert knowledge with a large audience can also use the crown corks they have collected to appear in Blick am Abend with their personal sports expert opinion.

The strategic goal of the campaign: an emotional promotion focusing on soccer, ice hockey, and tennis is intended to boost beer consumption during the winter months. Until the end of February 2013, codes can be found on all Feldschlösschen bottles and cans in the sports expert design, which further increase the crown cork account of the sports experts. The promotion is implemented in two languages - German and French - on a microsite, but is also available as an app for iPhone and Android.

The Webguerillas were supported by Guave Studios in the technical implementation.

Responsible at Feldschlösschen Beverages: Jérôme Rueff, Simone Schmutz (Brand Management). Responsible at Webguerillas: Peter Broder, Ramona Leis, Nadin Runne (consulting), Moritz Capelle, Daniel Gremli (conception), Ennio Cadau (text), Norbert Rieger (art direction), Elie Kerbage (PR). Responsible at Guave Studios: Sandro Wellenzohn (Project Management), Gebhard Nigsch (Backend Development), Lukas Gloor, Martin Muther, David Fritsche (Frontend Development), Markus Ruh (Native App Development).