FBM: Wipf pitch won, annual report realized
The Zurich-based agency FBM Communications produced the annual report for the Wipf Group, a project it won through a competitive pitch.
The Wipf Group is an internationally active industrial company based in Volketswil. The group of companies includes: Wipf, Elco and Swiss Direct Marketing. The Zurich-based communications agency has developed a concept for the group's annual report that focuses on its employees. According to a press release, this is entirely in keeping with the cultural values of the Wipf Group.
"Authenticity is a fundamental attitude of the Wipf Group," says Carmen Schiltknecht, Managing Director of FBM Communications. This is why the agency attached great importance to the authenticity of the implementation. The employees were photographed at the various locations and in their usual working environment. The 2011/12 annual report is published in German and English.
Responsible at Wipf: Christian Wipf (CEO), Carla Heiniger (Assistant to the CEO), Karin Weidmann (Head of Marketing at Wipf AG). Photographer: Peter Ruggle. Printer: Selva Caro Druck. Responsible at FBM Communications: Carmen Schiltknecht (concept, various texts & overall management), Julia Trunkwalter and Nathalie Blumer (organization & quality assurance), Marianne Kieser (graphic design) and Daniel Käser (graphic design).
