Preview: This is the new Zalando commercial
Zalando presents the latest TV spot "Weihnachtsduell" by Jung von Matt/Fleet on Werbewoche.ch. The spot, which is geared to the Christmas season, shows the ultimate gift duel between Santa Claus and the Zalando mailman.
"Christmas business is becoming increasingly important for us. That is why we are also addressing this topic for the first time in our TV commercial. Our diverse range, consisting of fashion, shoes and accessories for women, men and children, selected designer fashion, sportswear, beauty products and items for a beautiful home, fulfills every wish. The Zalando letter carrier will bring the right Christmas gift for everyone, which will earn the biggest shout of joy," says Christian Meermann, Chief Marketing Officer at Zalando.
Zalando rewrites the Christmas story: Santa meets the Zalando mailman on the roof. But there can only be one who slides down the chimney with the parcels and brings the right presents. While Santa is still debating, the nimble letter carrier has long since disappeared down the chimney with the Zalando packages. Through the windows, Santa sees that the letter carrier's gifts are causing excitement among the family in the house. Last but not least, a chocolate Santa Claus is also exchanged for a chocolate Zalando man. This is too much for Santa. He has clearly lost the duel for the best gifts.
Dörte Spengler-Ahrens, Executive Creative Director at Jung von Matt is delighted with the result of the spot: "This Christmas is not big enough for both: Santa Claus and the Zalando messenger. The winner? Zalando, of course. They bring the gifts that really make people happy. Like this commercial!" Filming was done with a 40-person team directed by Rosey in Bucharest. Once again, Jung von Matt/Fleet was responsible for the concept and implementation of the spot.
"Christmas Duel" will have its TV premiere in Germany, Austria, Switzerland and France on November 4. From December 6, it can be seen in the Netherlands and Belgium.
