OSW chooses Honda
To promote the Honda Insight Hybrid and the Honda Jazz Hybrid, OSW designed a campaign inspired by the fall election season in Basel. The posters are reminiscent of the Green Party’s campaign posters.
With headlines such as "Now you can also vote red and be green", the campaign appeals to the electorate in Basel. The posters will be distributed throughout the city and published in advertisement format in the Basler Zeitung. In addition, a guerrilla campaign will take place on the last election Sunday in front of the town hall, during which further posters will be put up that directly address individual politicians by referring to the political views of the incumbent Basel-Stadt councillors.
The campaign supports the Honda Terminal Basel and promotes the sale of the Honda Jazz and Honda Insight hybrids. The respective claims "Hybrids for Switzerland" and "For a hybrid Switzerland" complement the statements of the campaign subjects.
Responsible at Grosspeter: Jasmine Gasser (Head of Marketing and Communication). Responsible at OSW: Michael Oswald (Creative Direction), Michael Schär and René Fisch (Text), Carlo Tagliavini (Art Direction), Nadine Siegfried (Consultant),
