Scholz & Friends: "Es git immer en Grund" (There's always a reason)
The Zurich-based agency Scholz & Friends is launching a campaign for the Swiss fondue brand Gerber. The campaign highlights reasons to enjoy fondue—and there are always plenty of them.
The new Gerber campaign shows that there can't be enough occasions to spend pleasant and convivial fondue evenings. Under the campaign motto "Es git immer en Grund" (There's always a reason), even trivialities are elevated to a longed-for fondue occasion in a tongue-in-cheek manner: In the 20-second TV spot, all it takes is a "new" hairstyle, while in the poster motifs, a 2 in the lottery, a power outage or a minimalist house of cards become the hook for the next fondue party.
The cross-media orchestrated campaign, which goes above the line immediately in TV, poster and print on air, is flanked by POS measures, E-Newsletter and a Facebook promotion with which it gives ten overnight accomodation in the igloo village to win.
Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Marketing Manger: Nicole Grond (Marketing Manager), Claudia Ineichen (Group Brand Manager), Martin Urfer (Senior Brand Manager). Responsible at Scholz & Friends Zurich: Christian Vosshagen, David Fischer, Christian Sommer, Alexander Ardelean, Ivo Hlavac, Jan Kempter, Florian Ammann, Julia Bochanneck, Manuela Miksa (creation); Martin Samsel, Mathias Rösch, Britta Hartleb, Theresa Wagner (consulting); Heiko Baumann, Sonja Jegen (production); Cristina Tamargo (art buying). Film production: Stories, Zurich; Luki Frieden (director); Yves Bollag (producer). Photo production: Tobias R. Dürring (Photographer), Detail (Image Editing), Marlies Lanker (Producer). Programming: Pemedia. Media agency: Mecglobal.
