Lukas Frei joins Scholz & Friends

Lukas Frei first worked at Jung von Matt/Limmat as Art Director, then as Creative Director and member of the Executive Board. Under his leadership, he created campaigns for clients such as SBB, Bucherer, Panasonic, Vögele Shoes, Smart, Gesundheitsförderung Schweiz and Swisscom. Many of his digital, cross-media and classic campaigns have won national and international awards, Scholz & Friends said in a statement Friday. Lukas Frei is a member of ADC and a lecturer at the ADC/BSW creative school.

S&F Switzerland CEO Martin Samsel is very pleased about the new addition: "I am proud to share the leadership of the agency with one of the most distinguished creatives in our country. Lukas has the distinctive ability to develop ideas and concepts with interdisciplinary teams free from media front-row thinking and to implement them in cross-media campaigns. Coupled with his qualities as a team player, he is the perfect reinforcement to further advance agency development - in line with their Orchestra of Ideas philosophy - with us."