Carat wins account from Pringles for the EMEA region
Following Kellogg’s acquisition of Pringles earlier this year, Carat has been awarded the account for Pringles‘ media planning and buying business in the EMEA region. The appointment is based on the strategic partnership that Carat has developed with Kellogg’s over the years.
In addition to Pringles' 45 million dollar budget, the agency already manages the 250 million dollar media budget for Kellogg's in EMEA. Carat's EMEA activities for Pringles include the UK, Italy, Germany, Switzerland, the Netherlands, Belgium, Scandinavia, Spain, Russia, Israel, the Middle East, France and Austria.
