Advico: On the road like a real potato farmer
Under the slogan "Be a Farmer - Win a Tractor," Zweifel is giving away a real tractor and 99 children's tractors. In Advico’s key visual, the tractor is still where you’d normally find it—in a field in rural Switzerland, where the potatoes for Zweifel chips are also grown.
The rapper and presenter Knackeboul provided "Knack Attack" on Joiz with his Tractor ride through Zurich for attention. The adventurous ride in "Knack's new company car" is also featured on the Facebook page of Zweifel Chips - The question of what you would do with the tractor if you won it. You can also simply take a photo of the QR code on the display and go straight to the tractor prize draw.
The key visual and various advertising materials were designed by Advico Y&R. The promotion has been running since the beginning of October (Werbewoche.ch reported).
Responsible at Zweifel Pomy-Chips: Roger Harlacher (Director Marketing & Sales), Christoph Ernst (Group PM / Media), Vittorio Ranaldo (PM / Promotions), Fabienne Stahel (Promotions), Philip Honegger (Digital & New Media Manager). Responsible at Advico: Dominik Oberwiler, Martin Stulz (CD), Sarah Paul (AD), Marion Lim (text), Pascal Trütsch, Kerstin Schnyder (consulting).
