Allaccess: Costume promotion for Madagascar
The Allaccess promoters were out and about in over 20 cinemas and kiosks with the "Alex the Lion" costume from the latest film "Madagascar 3: Escape through Europe". On their tour, they made countless children's eyes light up and were a welcome photo subject everywhere.
In collaboration with Take Two Publicity, the promoters distributed competition flyers, smoothies and Madagascar giveaways specially produced for the children, according to a press release.
Responsible at Take Two Publicity: Jean-Daniel Hügli (Promotion Manager). Responsible at Allaccess: Rebecca Haug (Management).
