Ruf Lanz: Beware of slips when hiking
Hiking may be the miller’s delight—but Suva, on the other hand, takes a critical view of this popular recreational activity from the perspective of accident statistics. Ruf Lanz has created a campaign designed to warn people against missteps.
No fewer than 295,000 accidents per year are attributable to falls, according to the press release. In mountainous areas, the most frequent cause of accidents in Switzerland can have particularly fatal consequences. For this reason, Suva is now supplementing its long-standing prevention campaign against falls with another striking advertisement and poster. The pancake in the shape of a slippery banana peel is aimed specifically at hikers and provides numerous tips on how to avoid falls while hiking with little effort.
Responsible at Suva: Susan Huber-Brun (Advertising + Communication Suvaliv). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Dave Schellenberg (graphics), Doelkar Monkhar (consulting). Photography: Staudinger + Franke.
