Universal McCann for Médecins Sans Frontières
On October 15, Médecins Sans Frontières (MSF) will launch its new communications and fundraising campaign. The ad, «Donate for Life,» highlights the direct connection between donors and the work of MSF teams in the field.
As MSF writes in a press release, the institution was able to count on generous support from digital media and television channels for this campaign. The spot was produced by the media agency Universal McCann (UM), part of IPG Mediabrands.
From October 15 to November 10, 2012, the clip will be shown on various cable TV channels, websites and social networks. This will enable hundreds of thousands of households in German-speaking Switzerland to be reached. At the same time, the Lucerne University of Applied Sciences and Arts is conducting a study to find out how the campaign is affecting awareness of MSF.
The message of the commercial is clear: donations save lives. Donations from private individuals are crucial to MSF's social mission, as the organization is more than 80 percent funded by private donations, according to the press release. In Switzerland, the organization can count on the support of 200,000 benefactors and is therefore able to act and provide aid worldwide within 48 hours.
