Draftfcb/Lowe Zurich: Campaign for Mini
Mini Switzerland is launching the special-edition Mini Countryman Snowhill this fall. Draftfcb/Lowe Zurich created the new campaign for the launch.
According to the press release, the campaign includes posters, advertisements, radio spots, mailings for every Mini dealer and online advertising. Under the title "The mountain guide for everyone", the Mini Countryman Snowhill was positioned as the Mini winter and alpine model. The campaign can be seen until the end of October.
Responsible at Mini: Carol Hochuli (Head of Mini), Samuel Engeli (Head of Communications). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (Senior Copywriter), Stephanie Lang (Senior AD), Javier Santillan (Junior AD), Sandra Kopplin (Senior Account Director), Melanie Herbst (Account Executive).
