Are stormy times ahead?
The private bank Notenstein thinks in terms of scenarios. To support this, Shortcuts created a campaign featuring a commercial that is unusually nature-oriented for a bank.
With a TV commercial—deliberately unconventional for the industry—at the heart of the campaign, the goal is to increase awareness of the relatively new private bank Notenstein and sharpen its image. The content highlights Notenstein’s scenario-based approach to wealth management as «a response to an increasingly unpredictable and ever-changing world.» According to the creative team at Shortcuts, the TV commercial allows Notenstein to break new ground in its communications and thereby introduce its name to a broad public. Notenstein’s values—particularly its forward-looking approach to wealth management—are to be anchored and dramatized in the commercial.
In this 30-second commercial, viewers are taken on a journey through the Alpstein region of Eastern Switzerland and experience a variety of moods along the way, underscored by questions such as «Are stormy times ahead?» or «Do you know what tomorrow will bring?» The honest and candid response, «We don’t know,» is truly unique in the world of banking advertising, which is otherwise never at a loss for empty promises. The Zurich-based agency and production company Shortcuts created and produced the TV commercial in close collaboration with the marketing team at the private bank Notenstein, in co-production with Solid & Hallerfilm and the directing duo Rainer Binz and Benjamin Kempf. Are stormy times ahead?
The TV commercial will be broadcast on the three public television stations—SF 1, RTS Un, and RSI LA 1—mostly during prime time—around the «Tagesschau,» before and after the programs «10 vor 10,» «Eco,» and «Rundschau»—will be broadcast. In French-speaking Switzerland, it will air around «Le Journal,» and in Ticino, before «Telegiornale.» The TV commercial is accompanied by a nationwide print and online campaign in the national and regional daily and business press. The photos for the campaign were taken by Ueli Alder, a young artist and photographer from Appenzell.
The Future Agency
The agency Shortcuts is just as «young» as Notenstein. With a focus on branded entertainment and social media, the two Zurich-based internet entrepreneurs Patrick Mueller and Marc Leuzinger, advertising executive Bene Abegglen, and renowned Swiss filmmaker Peter Lehner have once again joined forces to found an agency. With a blend of experience and «creative foresight» (self-promotion), Shortcuts produces compelling communications. Shortcuts combines creation, production, and technology, thereby delivering both traditional and digital advertising from a single source. «The name says it all. All processes are stripped down to the essentials.» Shortcuts is a «one-stop shop»: an agency and production company in one. pan
