Saatchi & Saatchi commemorates World Food Day
To mark World Food Day on October 16, 2012, Saatchi & Saatchi developed a campaign for UNICEF Switzerland. Instead of images of suffering or accusatory headlines, the agency created a surprising key visual.
The subject shows a fork, which becomes a requesting hand via a small manipulation, as it says in a statement. With each bite of the fork, the viewer is made aware that he is able to do something against the suffering of hunger.
Unicef, the United Nations Children's Fund, provides humanitarian aid, for example for the 1.3 million refugee children in the region of Syria. As a non-profit organization that is financed exclusively by voluntary donations, Unicef is dependent on financial support.
The campaign appears as a poster, print, e-screen and online. In addition to bank transfers, SMS is used as a donation channel. The cooperation with the restaurant courier Mosi's also takes a new approach to fundraising. During the campaign period, everyone can support the campaign with five francs by ordering a Unicef children's plate.
Responsible at Unicef: Elisabeth Karagiannis (Head of Information), Tamara Menzi (Projects). Responsible at Saatchi & Saatchi: Pascal Schaub (Managing Director/Chief Strategy Director), Jürg Aemmer (Creative Director), Felix Freese (Text/Concept), Frédéric Nogier (Art Direction), Marlon Chng (Client Service Director/Senior Digital Expert), Sonia Ducu (Consulting), Thomas De Monaco @ Renehauser.com (Photographer), Bildwerk (Retouching), Detail (Lithography), David Hösli (Mediaschneider).
