Hofer: Pension provision with the Berner Kantonalbank
The Berner Kantonalbank wants to use a pension promotion campaign to reach not only its core target audience but also a younger audience. Hofer Kommunikation has created a campaign concept for this purpose.
According to a press release, the aim is also to appeal to young people who have not yet given much thought to pension planning. With a catchy theme, both customers and customer advisors should find access to the topic.
Hofer Kommunikation developed an image with the key message: pension provision is not something that can be done quickly. It has to be carefully planned. The campaign can currently be seen in all BEKB branches. Advertisements, mailings, POS posters, Internet banners and an online competition were implemented.
