Crbasel goes beyond the scope for the zoo
On September 28, following extensive construction work, the new outdoor enclosures for the great apes at Basel Zoo will open. Crbasel is already giving the animals more space than usual as part of the campaign.
In addition to a nationwide poster display, direct distribution of postcards to private households as well as radio spots and other activities, the agency is letting the great apes stand out from the crowd at selected poster sites in Basel.
Responsible at Zoo Basel: Ute Althof (Visual Communication), Daniel Strösslin (Head of Operational Marketing). Responsible at Crbasel: Gabriel Heuberger (CD), David Burkhardt (graphics), Andreas Erfert (text), Philipp Schweizer (text), Andrea Kurz (consulting), Chiara Hrubes (consulting).
