Wemf: Glückspost readership is brand loyal
The readers of different print titles are as differentiated as the press landscape. While the readership of Bolero, for example, tends to be extraverted, Glückspost readers are often strongly rooted in their environment. This is shown by the latest Wemf study.
While Mr. and Mrs. Swiss choose the medium that best matches their interests and values in terms of content, it is also possible to draw conclusions from print media about their readership, according to a statement. With the help of the Mach Radar, the readerships of different press media can be differentiated at the level of psychographic factors, as the examples of the magazines Bolero and Glückspost illustrate.
Readership of Bolero is willing to take risks
Readers of Bolero magazine are characterized by a high willingness to take risks and a penchant for non-conformism. They tend to be hedonistic and have extraverted and active personalities. Their awareness of style and brands makes them a popular marketing target group. In their consumption, they are innovative, but
They are also correspondingly unpredictable. Their resistance to all too clumsy attempts to influence them is just as strong as their willingness to be introduced to offers in a playful way.
Glückspost readers remain loyal to their brands
People who read the Glückspost tend to be realistic, conformist, peaceful, and more concerned with security. They are people who are usually strongly rooted in their environment. This rootedness is also reflected in their consumption. Glückspost readers are characterized by a particularly high level of product and brand loyalty.
