Publicis: Campaign for Zurich car insurance
Publicis developed a cross-media, tactical family campaign that spans both online and offline media. The campaign included advertisements, posters, railboards, a mailing to agents, radio spots, POS screens, banners, and mobile-optimized landing pages.
The agency wants to use the campaign to draw attention to family-friendly conditions for families and young drivers, according to a press release. When taking out a new Zurich car insurance policy, families benefit from special rates for compact and minivans. In addition, Zurich is giving all young drivers whose parents are already insured with Zurich a family bonus of up to six premium levels on their own car insurance.
Responsible at Zurich: Claudia Staub (Head of Marketing Communications GI), Priska Kaspar (Head of Brand Advertising and Media GI), Eleni Zoubos (Digital Marketing). Responsible at Publicis: Thomas Wildberger (CCO), Jo-Wayne Peacock, Bruce Roberts (Art Direction), Albert Matzinger, Christian Schirmer (Text), Pascal Herzog (Graphics), Candido Righetto, Sabrina Anding, Lucas Baumgartner (Consulting), Derya Derdiyok, Jessica Küng (Art Buying), Andreas Caruso (Production), Jonas Hartmann, Nik Hidber, Fabio Clerici (DTP/Litho), Billy & Hells (Photography). Responsible at Publicis Modem: Marcellus Gau (Head of Digital), Mohammed Klotz, Serge Meierhofer (screen design), Tiago Dias, Sandro Ducceschi (programming).
