Ammarkt: Happy campaign against the sleep deficit
The St. Gallen agency Ammarkt is taking "I wett i hett es Happy Bett" into the next round with a promotional campaign.
According to a press release, one in three people in Switzerland sleeps poorly - and is correspondingly tired during the day. Ammarkt is dramatizing the general lack of sleep with ads and a new TV spot. And links a Swiss advertising classic with the Happy autumn promotion. "I wett i hett es Happy Bett" sighs the overtired protagonists in their hiding places in broad daylight. After all, in this country siesta sleepers quickly fall into disrepute as quitters. The specialized trade is actively involved in the campaign and also supported with guerrilla measures, according to the press release.
Responsible at Happy-Systems: Reto Fröhlich (Managing Director) Urs Rohrer (Head of Sales and Customer Support) Liliana Schöni-Wettstein (Head of Marketing). Responsible at Ammarkt: Marcel Odermatt, Sandra Küng (Consulting); Michael Schmid (Strategic Planning); Martin Fuchs (Creative Direction); Maurizio Galassi (Art Direction); Alain Filli (Graphics); Martin Fuchs (Text); Mäggie Widmer, Lea Hobi (Media & Production). Film production: Shining Pictures; Marc Wilkins (director); Michael Saxer (DOP); Stefan Bircher (producer).
