Euro RSCG becomes Havas Worldwide
316 agencies in 120 cities across 75 countries are being renamed. Euro RSCG Zurich is now called Havas Worldwide Zurich, and Euro RSCG Geneva is now called Havas Worldwide Geneva.
Based on its European roots, the name Euro RSCG no longer met the requirements as one of the largest global agency groups for integrated communications, the agency wrote in a statement. In addition, the name change is intended to simplify the brand structure: Havas is already the name of the holding company, which is listed on the Paris Stock Exchange (Euronext Paris SA: HAV.PA).
The new name also expresses the agencies' philosophy well, the press release continues: Think global, act local. The Zurich and Genève spelled in the original language would underline the local roots. Frank Bodin, CEO of Havas Worldwide Zurich and Genève: "We are first and foremost a Swiss agency. 80 percent of our income comes from Swiss mandates, and our clients can always benefit from the global knowledge and experience of our network."
Otherwise, everything else remains the same. "The phone numbers, the passion, and especially the claim to be one of the best full-service agencies strategically and creatively, with integrated units for online and direct marketing, branding as well as production, and with a special focus on the new digital technologies," says Frank Bodin, adding, "Finally, people can not only remember our campaigns, but also our name."
