Advico Y&R and the comeback of Jörg Abderhalden
Thanks to Bifidus and Advico Y&R, former Swiss wrestling champion Jörg Abderhalden is giving it his all once again. He’s making a comeback under the motto «I can never have enough immunity.».
In the follow-up to the existing Bifidus advertising campaign, Jörg Abderhalden takes on a whole crowd of children, who of course do not bring him to the ground. As a successful former wrestler, Jörg Abderhalden still has enough strength - or rather defensive powers - to emerge victorious from this "fight".
The campaign created by Advico Y&R is now running in various print media
Responsible at Migros Genossenschafts-Bund: Jürg Spring (Head of Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management), Bettina Huwyler (Project Manager Brand/Label Management). Responsible at Advico Young&Rubicam: Dominik Oberwiler, Martin Stulz (Creative Direction), Matthias Kadlubsky, Sandro Tissi (AD, Graphics), Marion Lim (Text), Edi Walker (Consulting).
