Wemf: Significantly lower advertising revenues in August
In August, the Swiss print media generated a total of 91.6 million francs in advertising revenue. This represents a decrease of 18.2 percent compared with August 2011.
Of the 91.6 million, job ads accounted for 8.5 million francs. These fell by 21.8 percent, according to the Wemf advertising statistics published on Thursday. But the print media also had to accept revenue losses in all other advertising categories.
Property ads, for example, fell by 8.3 percent and still accounted for 3.4 million Swiss francs. With the largest source of revenue, commercial ads, the decline was a minus 19 percent at 71.2 million. At 8.5 million Swiss francs, brochure inserts were down 10.2 percent compared with August 2011.
The biggest decline compared with August 2011 was suffered by the Swiss Sunday press. Last month, it still generated CHF 7.4 million. That is 35.7 percent less than in the previous year. At CHF 49.9 million, the daily press earned 16.5 percent less. Advertising revenues for the financial and business press also declined, down 10.2 percent to 1.4 million Swiss francs, as did those for the general-interest press (down 22.9 percent to 20.7 million) and the special-interest press ( down 9.3 percent to 3.3 million Swiss francs). The trade press was up 2.3 percent to 5.8 million, and the regional weekly press was up 4.8 percent to 3.1 million Swiss francs.
