SW Swiss Advertising on the SRG decision

In the press release, SW Schweizer Werbung writes that the umbrella organization acknowledges that the discussion about SRG's online advertising remains open following today's Solomonic decision by the Federal Council. In the interests of commercial communication in Switzerland, however, the association supports all efforts to create the most liberal possible framework conditions - including for online advertising.

The umbrella organization for commercial communication generally welcomes all measures that optimize advertising opportunities in Switzerland, the press release continues. In this sense, SW Schweizer Werbung agrees with the Federal Council that the SRG must also be commercially active on the Internet in the medium term due to cross-border competition. In return, however, SW recognizes the vital interest of publishers in being able to fight on a level playing field in this still not very open market.

In the view of SW Schweizer Werbung, today's decision by the Federal Council is only an interim step towards a comprehensive solution. The discussion must continue. With this in mind, the umbrella organization also welcomes the planned extra-parliamentary media commission.