Magic million reached

Digital Audio Broadcasting DAB+ is doing exceptionally well in Switzerland: the millionth device was sold in July 2012. This means that digital radio reaches 2.4 million people in this country, who can benefit from the many advantages of the latest radio technology. Almost a third of all Swiss households now listen to digital radio. Switzerland is therefore one of the leading countries in Europe in this area. DAB+ will "also replace FM in the longer term". The company MCDT - Marketing and Consulting for Digital Broadcasting Technologies - is playing a key role in this development. The wholly owned subsidiary of SRG bundles all forces relating to DAB and DAB+ in Switzerland and networks the industry: manufacturers, importers, retailers, SRG SSR, private radio stations, the automotive industry and mobile technology. In particular, MCDT develops and implements marketing and promotional measures. In a large-scale campaign, the Bern-based agency Numéro 10 now wants to make people aware of how DAB+ can also improve our quality of life. Depending on the region, up to 31 radio stations can already be received digitally today. And new ones are being added all the time - including regional ones. Numéro 10 focuses on secondary devices in its TV commercial. It shows where they can be installed so that DAB+ can accompany us throughout the day in a wide variety of rooms, for example with uplifting music. Depending on the region, the commercial is linked to current promotions. pan