CR Basel designs umbrella campaign for AZ Medien
The CR Basel agency designed the umbrella campaign «A Smoke Signal for the Current Debate» for AZ Medien. The campaign is set against the backdrop of the «Protection from Secondhand Smoke» smoking ban initiative, which will be put to a vote on September 23.
The latest subject of the AZ Medien umbrella campaign is intended to make an extremely topical contribution to this controversial issue. This writes the agency in a message of Wednesday. It shows the former German chancellor and self-confessed smoker Helmut Schmidt in the surroundings of a village pub. In it, the daily newspaper "as an opinion-forming medium and basis for engaged discussions" often ensures smoking heads, the agency says.
