Coundco strengthens content and community services
Coundco has expanded its Content and Community Services team with a new member of the executive board. The agency has appointed Tobias Stahel as Head of Content and Community on the executive board.
The aim is to strengthen the future-oriented areas of digital brand management, brand communities and storytelling, according to a press release issued on Wednesday. Tobias Stahel worked at X-TRA Production for seven years. For the last three years, he was Head of Marketing and a member of the Executive Board of the company's largest division and was responsible for the programming and marketing of all public events at Club X-TRA. The trained journalist and communicator is completing his Master's degree in Communication Management at Lucerne University of Applied Sciences and Arts this November, where he studied digital brand management in depth.
At Coundco, Tobias Stahel will take over the social media and community team with four employees and will be responsible for the expansion of services in the area of content and community, the agency continues. In particular, the areas of "brand telling" and "content marketing" will be driven forward and adapted to Switzerland.
The Box Network, co-founded by Coundco, is also expanding its agency network into the USA. The previously European network is thus building a bridge across the pond. According to the press release, this will enable its clients to implement international projects and campaigns with local roots.
In this new constellation, the agency is rolling out its first project for Victorinox Fragrances globally.
