Mainland: Image campaign for Waldheim Foundation

The Waldheim Foundation offers places in residential homes to people with severe mental, physical and psychological disabilities. As the agency writes in a press release, the foundation invests in its own publicity every year with posters.

For the current image campaign, Festland focuses on people with disabilities: during leisure activities, at work or simply while lingering. The portraits photographed by Désirée Good show Xaver, Pascale and Edith - representing all those who find a home at the Waldheim Foundation. The posters can be seen from Altstätten to Zurich in the formats F24, F12 and F200.

Responsible at the Waldheim Foundation: Dorji Tsering (Managing Director), Jürgen Schöbel (Donations), Carmen Angehrn (Marketing). Responsible at Mainland: Othmar Geser (Creative Director), Romea Williams (Consultant).