Publicitas Index: down by almost a fifth in 2009
Advertising volume in the Swiss daily press declined by nearly one-fifth last year. In December, the Publicitas Index fell from 73.0 to 72.2 points. The decline was thus significantly more moderate than in recent months.
In December, there was a certain recovery in most advertising categories, Publicitas announced on Monday. The decline in commercial advertising in particular was limited in many sectors. However, there was a drastic reduction in advertising expenditure for banks and car importers.
Job advertisements continued to fall. However, the negative trend is considerably less pronounced than before, according to the press release. The job advertisements sub-index fell from 107.3 to 105.2 points. This represents a decrease of 43.6 percent for the year as a whole. The real estate advertisements sub-index fell from 56.7 to 56.2 points. This results in a decline of 18.6% for the year as a whole.
Job advertisements continued to fall. However, the negative trend is considerably less pronounced than before, according to the press release. The job advertisements sub-index fell from 107.3 to 105.2 points. This represents a decrease of 43.6 percent for the year as a whole. The real estate advertisements sub-index fell from 56.7 to 56.2 points. This results in a decline of 18.6% for the year as a whole.
