Extra for Migros: Looking over the shoulders of Miss Switzerland
Exxtra Kommunikation has produced a TV commercial for the Migros brand Léger campaign. The film with Linda Fäh ties in with the existing print campaign and has a light black and white look.
In the commercial, Linda lets us look over her shoulder as she goes about her daily routine - painting her nails, eating potato chips or standing in front of the mirror. You can tell that Miss Switzerland 2009 is breaking with her principles. But she remains true to her line with Léger. The Migros light line has been a sponsoring partner of the Miss Switzerland Organization for three years now. The new TV commercial has been on air since January.
Responsible at the Federation of Migros Cooperatives, Zurich: Sven Guggenheim, Sibylle Widmer (Marketing Communication Brand/Label Management), Sandra Stöckli, Eliane Züger (Category Management). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (CD), Andrea Dübendorfer (AD), Marietta Mügge (text), Susan Baumgartner, Claudia Kuhn, Tobias Schoen (consulting), Sarida Bossoni (FF producer). Begbie (director), Wiener Klappe (film production), Thomas Dirnhofer (camera), Ultra Images (post-production), Jingle-Jungle (sound).
