IAB: Digital advertising replaces online advertising
IAB Switzerland welcomes the findings of a survey conducted by the German Association of the Digital Economy (BVDW) that in future, instead of "online advertising", we will only be talking about "digital advertising".
In the run-up to the largest digital trade fair in Germany, Dmexco, the German Association for the Digital Economy (BVDW) asked media experts about the latest trends in online advertising, according to a press release. One of the most important findings is that in the future there will only be talk of digital advertising. Due to the progressive digitalization of the media and the media usage behavior of the end consumers, it would be wrong to speak only of online advertising. Especially since online advertising campaigns and advertising media can no longer be delivered only online, but also via mobile, tablet or smart TV.
"I am glad that the BVDW has come to this conclusion in its current survey of media experts. For a long time, we have been of the opinion that the term 'online advertising' no longer does justice to the current possibilities. The merging of the genres of online, mobile/tablet and smart TV means that a rethink must take place at all levels. This applies to creation, planning and reporting, but also to the emergence of new concepts. We will actively disseminate and implement this insight in the Swiss market," says Ueli Weber, President of IAB Switzerland.
