Award CC: The Swiss communications industry has five new winners
On September 6, for the eighth time, the jury of the Corporate Communications Award recognized the most innovative concepts in integrated communications. At this year’s awards ceremony, in addition to the «Communicators» award, the category award for Social Media was also presented.
Once again this year, numerous concepts were submitted to the Corporate Communications Award committee. Five made it into the nomination. After intensive studies and active discussion rounds, the expert jury selected the best communication achievements, according to an Award Corporate Communications press release on Friday.
This year's winners are:
The PR and advertising agency "Science Communications" Zurich with "Seeking the World's Best Postdocs" and the "Wirz Group" with the concept "Opening IKEA Rothenburg". They each received one of the "Communicators" trophies by Ticino sculptor Pedro Pedrazzini at the evening awards ceremony in the Metropol Zurich.
The other three nominees, the advertising agency "Agence Trio SA" Lausanne with the concept "SIG Services Industriels Genève", and the agency "Euro RSCG" Zurich with "One YoungWorld" and "Love Life", were also honored with a certificate.
Integrated communication work in the field of science
The core theme of the "Seeking the Word Best Postdocs" campaign by "Science Communications" was to increase the number of applicants, research areas and countries of origin for the promotion of recently graduated scientists by awarding so-called "The Branco Weiss Fellowships". "The concept was convincing because integrated communication work in the field of science was implemented in an exemplary manner with a difficult topic," the press release continues. The campaign used various communication channels, all of which demonstrated a high degree of integration," said jury member Bettina Bickel-Jaques - PR consultant BR/SPRV, mediator SDM-FSM - explaining the presentation of the award.
Opening campaign in collaboration with the target group
The Ikea claim "Space for new ideas" was literally integrated into the "Opening Ikea Rothenburg" campaign. 300 people applied to make their own four walls available to the furniture store. From the furnishing to the subsequent public visit, first virtually and later in person. There were 320,000 virtual encounters.
"You probably couldn't be closer to the target group. All targets were exceeded, with over 45,000 visitors to the new store in the first 5 days alone. That is world class and deserves gold," congratulates jury member Urs Schneider - from
Mediaschneider in Zurich - the "Wirz Group" for winning the award.
Continuation of the Social Media Award category prize
Following its premiere last year, the Social Media Award category prize was presented for the second time at this year's Award-CC ceremony (Werbewoche.ch reported). A total of 42 campaigns were submitted, 26 of which met the requirements of the expert jury. After intensive public voting via Facebook, in which 7,200 people took part, the social media campaign "the french job by Maurice Lacroix" was chosen as the winner. After a tough neck-and-neck race, the J.S. Bach Foundation took second place, followed by the Hotel Seedamm Plaza.
