Valencia Communication: Three good reasons go into the second round
In 2010, Coop launched the recruitment campaign «Three Good Reasons to Pursue an Apprenticeship at Coop.» Now, the campaign—created by Valencia—is entering its second phase.
This time with new testimonials and more reasons to start a basic training at Coop. Both objective and subjective reasons play a decisive role in choosing the right apprenticeship. This observation still forms the basic idea of the campaign. With seven new portraits of new apprentices, it is to be given an updated face. The apprentices state their three personal reasons and thus advertise in an authentic way for an attractive apprenticeship at Coop.
The campaign started after the summer vacations in all three parts of Switzerland. Posters, advertisements and Internet films were again used as advertising media. In addition, the brochure was refreshed and various information materials were produced for the trade fair stand.
Responsible at Coop: Thomas Schwetje (Head of Marketing / Services), Sacha Zuberbühler (Head of Advertising), Annika Keller-Markoff (Head of Vocational Training Coordination), Michael Bietenhader (Head of Digital Advertising / Direct Marketing), Christof Braun (Deputy Head of Advertising, Head of Products PR), Andreas Eggimann (Head of Internet/Intranet/CI), Andreas Begré (Vocational Training Coordination, Project Manager Advertising). Responsible at Valencia: Tommy Schilling (CD), Jan Kempen (AD), Guillermo Garcia (text), Marco Fritz (DTP), Melanie Nolte (consulting), Daniel Infanger (photography), Ruth Bugmann (styling). Video production: Vjii Productions.
