In Flagranti advertises Visana with long-term effect
For five years now, Visana has been advertising with pillows and the tagline «And you’re in the right place.» In 2012, Visana communicated that its customers see it that way, too.
New this year, people lying on the cushions are to bring Visana closer and strengthen the sympathy values. Posters, advertisements, e-boards, e-panels, streetcar hangers, rail posters and banners draw attention to Visana's services. In addition, competition prizes are intended to increase the incentive to obtain further information about Visana.
At the same time, Visana business, which offers loss-of-earnings and accident insurance for companies and public institutions, is advertising its offerings in the area of occupational health management with mailings to medium-sized and large companies. In these mailings, too, the pillows play a central role as a recognition feature.
