TBWA\ Zurich: Surprising tones before the IRF
For the 3rd time, the International Radio Festival IRF will take place from September 12 to 16, this time at Sihlberg Castle. Also this year TBWA\ Zurich developed the campaign for the festival.
This consists of TV commercials, posters and advertisements. The films were created in collaboration with Pumpkin Film. In the spots, the protagonists discover surprising and new sounds, in line with the motto: "Discover New Sounds". The spots are broadcast on Joiz and on national stations.
The posters and advertisements should also stimulate the viewer aurally through their design. When looking at the posters, the viewer has the feeling that he or she is being soundtracked by the motif. The name dropping of the 20 or so participating radio stations was appropriately integrated into the overall image.
Responsible at International Radio Festival: Miguel Alvarez, Darryl von Däniken. Responsible at TBWA\ Zurich: Andy Hostettler (CEO), Lanny Cresta, Sinan Harmanci (Consulting), Frederick Rossmann Johannes Dörig, Samuel Wicki, Cla Campell (Creation). Responsible at Pumpkin Film: Lamar Hawkins (producer), Karim Huu Do, Fadel Gomari, Camille Lichtenstern, David Luraschi, Götz Hudelmaier.
