Astronaut from Formeldrei promotes Libero day ticket
The Libero fare network’s astronaut had previously served as an ambassador for the transition to the «Space and Time» fare system. Now, featured in various public transit settings, he is promoting the benefits of the Libero day pass.
The campaign included images promoting the benefits of the Day Pass in everyday working life, for training courses and for excursions. A poster campaign, advertisements in 20 Minuten and Blick am Abend, as well as railboards and hanging boxes in BLS, RBS/BSU and Bern Mobil vehicles were realized. A film explaining the "space and time" fare system can now be downloaded directly onto smartphones via the APG Smartlink app.
Responsible at Libero-Tarifverbund Bern-Solothurn: Mark Bachmann (Head of Advertising BLS), Daniel Hirt (Managing Director Libero-Tarifverbund), Jürg Kernen (Head of Marketing and Sales RBS/BSU). Responsible at Formeldrei: Moritz Adler (CD), Andreas Thommen (graphics/AD), Christian Wüthrich, Marco Mesot (text/concept). Consulting: Patrick Ochsenbein. Photo: Simon Opladen, Bern.
