Maxim Switzerland: Premiere for print edition
The first issue of the print edition of Maxim Switzerland will be published on Thursday, September 6, 2012. Publisher and editor-in-chief Boris Etter explains why no Swiss woman made it onto the cover.
Maxim Switzerland has existed in digital form since February 2012 as Online magazine. The Swiss version of the global men's magazine is now also available in print. Published by the independent publishing house Posh Media is published under license from the American magazine Maxim. Editor-in-chief and publisher Boris Etter denies to Werbewoche.ch any cooperation or similarities with the German edition established in Switzerland: "Not a single page of Maxim Switzerland comes from the German edition. Well over 50 percent is local Swiss content. The rest comes from the American edition and has been adapted to Switzerland".
The latter is the case, for example, with the cover story featuring Israeli top model Bar Refaeli. Etter knows exactly why, despite the strong focus on Switzerland, a Swiss woman is not the obvious choice to grace the cover of the first issue: "I personally promised Bar Refaeli at the Maxim Hot 100 party in New York that she would grace the cover of the first Swiss issue. I keep my promises". However, the first Swiss woman will not be long in coming, the publisher adds.
The magazine offers around 90 pages of classic men's topics. Several interviews (Bar Refaeli, Anatole Taubman, Henrik Fisker, DJ Sania), scantily clad ladies, driving tips from Christina Surer, a beer and car test as well as various survival tips ("How to behave properly on a yacht when there are lots of models on board"). The single issue costs 7.60 francs. (hae)
