Adello expands to Germany

Due to a strong increase in inquiries from Germany, Swiss mobile advertising marketer Adello has decided to establish a branch office in Hamburg, the company writes in a statement. This is being done in collaboration with Michael Lützenkirchen, who is known in Germany primarily for mobile services in the mobile payment sector. Thanks to the well-established and well-connected sales team of his company Whatever Mobile, Adello can start immediately in Germany, the statement continues. The first campaigns in Germany are already being planned.

As Adello founder Mark Forster points out, foreign expansion has been on the cards for some time. However, the company has held back so far in order not to lose focus. It was only the talks with Michael Lützenkrichen that drove the process forward, as he brings experience and contacts from more than twelve years of mobile business in Germany to the joint subsidiary. In this way, Adello could minimize the risk on the one hand and gain synergies for the Swiss business on the other.