Contexta: Campaign for CSS corporate business
The Contexta agency has continued CSS Versicherung's "Ganz persönlich" campaign and created new motifs for business customers.
According to a statement by the agency, the campaign is intended to show that CSS Versicherung focuses on individual needs rather than the average, not only for private customers but also in the corporate business. In the images created by the agency Contexta, average values are contrasted with quite normal everyday life in Swiss companies. Since August 2011, the "Ganz persönlich" campaign has been using TV commercials and print subjects to draw attention to the customized offers of CSS Versicherung.
Responsible at CSS Insurance, Lucerne: Stephan Michel (Head of Corporate Communications), Reto Schertenleib (Head of Marketing Communication). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Daniel Rödel (art direction), Annette Häcki (text), Livio Canonica (graphics), Alexandra Beyeler (consulting). Photo: Stefan Minder, Zurich (Producer: Novavista, Jürg Bereiter, Image editing: Süsstrunk & Jericke). Media agency:Mediaplus, Bern.
