Advico Y&R: The Dalai Lama turns out to be a trendsetter
Advico Y&R advertised the lifestyle supplement encore! for the Sonntagszeitung. This will be included in the Sonntagszeitung nine times a year from September.
The Advico Y&R campaign aims to draw attention to this: Three personalities from politics and world affairs, who obviously have no soft spot for fashion and trends, present themselves with hip accessories and hairstyles, according to the agency. The campaign's motto should become clear at a glance: "There is now more lifestyle in the Sunday newspaper".
The subjects featuring the Dalai Lama, Kim Jong-un and Vladimir Putin fit into the existing Babushka concept and can now be discovered in various newspapers and magazines. Encore! will also continue to be distributed by Le Matin dimanche. Thanks to the cooperation with the Sunday newspaper, the lifestyle magazine is now published bilingually.
Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Thomas Frei (Head of Reader Market). Responsible at AY&R: Martin Stulz, Dominik Oberwiler (CD), Matthias Kadlubsky (AD), Julia Brandstätter (text), Annik Weber (graphics), Julia Kull, Christoph Schwarz (consulting), Scheffold.Vizner/Fluxif (image editing/composing).
