SFLB: The Volvo that adapts to you
The advertisers at Spillmann/Felser/Leo Burnett have developed a new campaign for Volvo. The focus is on the statement that the new Volvo V40 can be personalized down to the smallest detail.
The agency dramatizes this fact with a simple trick: In the newly developed campaign, all advertising materials for the Volvo V40 are personalized with different surnames. From posters and all online measures to showroom presentations and films that you can create yourself at Volvo-v40.ch. The special feature: These are real names, because in the run-up to the new campaign, people were able to register their names via Volvo's Facebook page and the Volvo V40 microsite. From thousands of surnames, the names that can now be seen throughout Switzerland were finally drawn by lot.
Responsible at Volvo Switzerland: Anouk Poelmann (President/Director Marketing ad interim), Laura Egger (Trainee Marketing Communication). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD), Patrick Suter (CD), Sebastian Krayer (AD), Reto Vogler, Christian Stüdi (text), Rolf Zimmermann (strategy), Dominik Mätzener, Eveline Mathis (consulting). Responsible at Goldbach Interactive: Thomas Schrämli (Head of Campaigns & Search), Susanne Eisenegger (Senior Consultant), Cyrill Schneider (CD), René Schoedon (Senior AD).
