Ammarkt: Top tip is the mother of invention
The Ammarkt agency has created a campaign for Toptip designed to encourage customers to buy new upholstered furniture.
It's not every day you buy a sofa, the agency said in a statement. So how do you motivate someone to buy a new sofa? The TV spot for Toptip provides an answer to this question. In it, Ammarkt shows how a woman makes her dog an accomplice in her clever plan.
The one-month upholstered furniture campaign is also being communicated with what is probably Switzerland's biggest bonus, according to the press release.
Responsible at Toptip, Oberentfelden: Bruno Veit (CEO), Oliver Roth (Head of Marketing). Responsible at Ammarkt, St. Gallen: Marcel Odermatt, Roland Geiger (consulting), Michael Schmid (strategic planning), Mäggie Widmer (media), Sascha Fanetti (CD), Maurizio Galassi (AD), Alain Filli, Wanda Fründer (graphics), Aron Herz (text). Film production: Shining Pictures. Directed by: Luki Frieden. Producer: Stefan Bircher. DOP: Markus Hürsch.
http://www.youtube.com/watch?v=tnOMqfOHSA0
