Franz & René: Children's clothes brought to life
The Bern-based agency Franz & René is launching a campaign for the debut of the 2012 fall/winter collection from the children's clothing brand Vertbaudet. The concept features playful visuals that bring the clothes to life and spark children's imaginations.
The campaign focuses on clothes folded into animals: Beno the dinosaur, Gudrun the chicken and Schorsch the frog. "All visuals were realized by the agency without any tricks! This creative challenge took us all back to our childhood," said agency director Valérie Pecalvel in a statement.
Comprehensive 360° advertising measures were taken for the campaign, combining billboards in Zurich, streetcar lettering in Basel, advertisements in German-language Swiss magazines and online media, the release continues. A Facebook contest with online sharing tools rounds out the campaign. As part of the contest, children can let their imagination run wild together with their parents and fold animals from their clothes themselves at home.
Responsible for Vertbaudet : Gilles Cavailles, Marion Garreau, Chiara Sanna.Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Simon Tellenbach (Campaign Manager), Bérengère Hours (Art Direction and Graphics).
