Hofer emotionally stages the everyday life of learners
Hofer is launching a new campaign for Login, the training network in the transportation sector, and SBB. The images are intended to capture emotional moments from the apprentices’ eventful daily lives.
As the largest member company, SBB is using its own visual language for the first time in addition to the Login umbrella campaign. In this way, it wants to position itself more strongly as a training company, according to a statement. Hofer Kommunikation has been creating and implementing ideas for Login for more than ten years. Since the beginning of August, the training association now appears under the motto "cinematic moments". The new appearance is intended to show, with somewhat exaggerated advertising situations, the unforgettable - potentially cinematic - moments that can be experienced during an apprenticeship in public transport, the statement continues.
SBB will now have a stronger presence as the largest member company in order to position itself more strongly as a training company. Hofer has therefore produced a campaign with two different visual languages. The login imagery was newly developed, while the SBB imagery is based on their new corporate design. The campaign is being launched immediately throughout Switzerland. The media mix includes posters and panels in or near train stations, public transport advertising (streetcar and bus trailers) and a digital campaign. Login's existing communication tools have been adapted to suit the campaign.
Responsible at SBB: Margot Stupf (responsible for the market presence of apprentices), Competence Center Human Resources Marketing.Responsible at Login Berufsbildung: Marlies Hürlimann (Head of Corporate Communications), Mirjam Staudenmann (Campaign Realization, Advertising and Media Planning), Richard Bachmann (Digital Campaign), Sara Riesen (Corporate Publishing, PR), Karin della Torre (Website, Internal Communications).Responsible at Hofer Communication: Reto Steiner/Daniel Scheuzger (consulting, creation), Philippe Oesch (text), Christoph Perner, Amanda Barba (graphics).
