Evoq designs customer mailing for Ringier Print
With a "magic newspaper," Ringier Print aims to show how a print product can easily surprise its readers. Evoq designed a mailing campaign for this purpose.
Step by step, the Ringier Print newspaper specialists explain their personal magic tricks. Be it with a surprise effect thanks to the fold-out newspaper format or with the removable self-adhesive label "Newspointer". At this point, the reader immediately becomes part of a magic trick and draws a playing card directly from the newspaper out of Thomas Akermann's hands. Afterwards, the card trick will be solved in a video via cell phone and QR code. Of course, the participants will not go away empty-handed. Among them, an evening with company at the Broadway Variété Theater will be raffled. You can take part in the competition at Ringierpring.ch/competition.
Evoq was responsible for the overall concept of the mailing, while Ringier Print handled its implementation.
Vresponsible at Ringier Print Adligenswil: Thomas Akermann, Rita Krummenacher (project management), Claudia Trinkler, Nadine Zuberbühler (design), Simon Bolzern (photography). Responsible at Evoq: Adrian Schaffner (mandate management), Michael Willisch (consulting, concept).
