Profeta: New customer in the portfolio
Profeta has signed Avia Osterwalder as a new client and launched the «Never Forget» campaign. The campaign is designed to strengthen customer loyalty.
Customers are systematically contacted with a mailing and/or, if necessary, contacted directly by the fuel driver. The latter will be stimulated by a special monetary incentive campaign, the agency said in a statement on Friday. All six of Avia Osterwalder's sales partners are involved in the campaign.
The mechanics are relatively simple and work as follows: Customers have to enter their tank data and the date of the last filling and the rest is done by Avia Osterwalder. The ERP system, which is also fed with weather data, provides the supplier with information on the exact day when a refill is required. The entire communication was also implemented accordingly with a button cloth and customers receive this little cloth from Glarner Stickereien as a gift with their next refill.
Responsible at Avia Osterwalder: Danilo D'Emilio (Head of Marketing), Nadja Bütikofer (Marketing), Armin Schnellmann (Head of Sales). Responsible at Profeta Communication: Eugen Profeta (concept, consulting), Roland Höfer (text concept), Othmar Gübeli (layout/design), Conrad Müller (editing), Markus Weber (photography). Responsible at Crivelli Dübendorf: Patric Crivelli (print shop).
