Scatterplot: Interactive children's cooking show launched
The Streuplan agency developed an interactive online cooking show for Helsana designed to increase children’s enjoyment of cooking and spark their interest in topics related to nutrition.
"Kochen mit Helsi" (Cooking with Helsi) with gastronome Albi von Felten and Helsana's mascot Helsi will now offer children the opportunity to learn recipes online and learn interesting facts about nutrition. They can influence the course themselves and learn how to prepare various dishes in a playful way, according to a statement.
Right at the beginning of the videos, the kids have the choice of which course to cook first. During the shows, they have further decision options. Depending on how they decide by mouse click, the video takes a different turn.
The first episode will celebrate children's birthdays, while further episodes will be dedicated to the themes of "Harvest Time," "Halloween" and "Advent" - in keeping with the respective season. Communication will take place via mailings, online campaign, newsletters, PR, Facebook and seeding.
Responsible at Helsana Insurance: Jacqueline Meister (Project Manager Inventory Marketing). Responsible at Streuplan: Oliver Schwab, Thomas Back (overall responsibility), Germaine Gähler
(Project Manager), Marco Braun (AD), David Roth (Text), Dalibor Tihi (Online). Responsible at FutureLite: Kaspar Fopp (Film Production).
