Wemf: Advertising volume continues to decline
Ad volume in the Swiss press continued to decline in July. As in June, advertising revenue fell significantly compared with the same month a year ago.
In total, the titles participating in the advertising statistics reported advertising revenues of 77.2 million Swiss francs. This represents a decrease of 6.8 percent compared with July 2011. Of the CHF 77.2 million, job ads accounted for 6.9 million (-33.0 percent). Real estate ads (3.0 million Swiss francs) were down 12.5 percent compared to July 2011. Commercial/other ads (61.3 million Swiss francs) show a decrease of 5.3 percent. By contrast, brochure inserts (CHF 5.9 million) increased by 39.4 percent year-on-year.
